the-benefits-of-mobile-in-a-post-idfa-landscape 
InMobi
JANUARY 23, 2022
Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In the U.S.,
InMobi
JULY 8, 2021
With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared. everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs.
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