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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. Click-through rate = (total clicks or unique clicks/number of delivered emails) x 100. 3) Bounce Rate. 6) Overall ROI.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI.

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The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches.

SEO 52
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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Regardless of your Goal value, monitoring the session duration of your website can have an indirect influence on your SEO. Let’s dive in.

ROI 96
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30 Ways to Come Up with Great Ideas for Your Blog Posts

Single Grain

Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Updating old content can help you: Improve your click-through rate. Learn How to Here: What Is Content Decay and How It Affects Your SEO. Add new, relevant context.

SEO 133
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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Learn more. ).

Media 132
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A Handy Content Marketing Glossary of Terms

Single Grain

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Click-Through-Rate (CTR). Algorithm (Updates).

Marketing 130