Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The display prospecting campaign served to approximately 5 million people, achieving a click-through rate of 1.79%, which is well above the industry average of 0.1%.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. How a Brand Persona Plays Into Effective ROI.

Marketing 111

Marketing Banner Audience Impressions 111

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100