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Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Click here to download! First-party cookies. Intentionally misrepresented ads.

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First-Party Cookies Cookies Impressions Ad Exchange 110
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A Post-cookie Survival Guide for Publishers – Tips From Nashville Pub Forum

Ad Monsters

NOVEMBER 16, 2022

Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . It could be things like viewability or contextual categories or audience segments.” As did ads.txt and Sellers.json.

Cookies 74
Cookies Viewability Click Through Rate Food 74
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