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RPM vs CPM

Monetize More

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

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Best Gaming Ad Networks [2023]

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Click here to find out how you can sign up for Google AdMob with MonetizeMore. AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. They have a 100% fill rate in the UK and offer excellent CPM’s. What Is In-Game Advertising?

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Best Gaming Ad Networks [2022]

Monetize More

Click here to find out how you can sign up for Google AdMob with MonetizeMore. AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. They have a 100% fill rate in the UK and offer excellent CPM’s. Playwire (formerly Intergi).

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How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

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The Best Mobile Ad Networks For 2023

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Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. What is a mobile ad network?