Monetize More

SEPTEMBER 30, 2022

Rewarded video ads have been shown to have higher click-through rates and conversion rates when compared to standard in-app ads. In the long term, your RPMs (revenue per mille) will only increase if you’re analyzing your data and split testing what ad units and ad formats are working best every quarter.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

JULY 17, 2023

Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences. Implement A/B testing when running ads on a programmatic platform to optimize ad copy, visuals, and calls-to-action.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

JUNE 28, 2023

Collecting data is usually done with the help of a data management platform (DMP). These platforms collect, store, and manage first-, second-, and third-party user information.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 The first one is a publisher’s ad server, also known as a first-party ad server.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids.

Advertising 125

Advertising Marketing Ad Exchange Retail 125

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. Data Management Platform Solutions. A DMP vendor manages, stores, and organizes data for publishers, advertisers, and marketers. Agency Trading Desks (ATD).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. As users see more relevant ads, click-through rates improve, leading to a better ROI. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns.

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127

MNTN

JANUARY 29, 2025

Data Management Platform (DMP) A Data Management Platform (DMP) is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. hovering, expanding).

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52