Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Some of the key factors include: Ad Format: Different ad formats have different engagement and click-through rates, which can affect Ad RPM and Page RPM.

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Click Through Rate Impressions Header Bidding CPM 52

Automatad Inc.

JANUARY 13, 2023

CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM? CPM stands for cost per mille* or cost per thousand and is one of the most common pricing metrics in online advertising.

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CPM Ad Inventory Impressions CPL 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. Understanding the finance site audience The first step to making the most ad revenue as a finance site is to understand your audience. Are you targeting investors, traders, or personal finance enthusiasts?

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Finance Affiliates Ad network A/B Testing 52

Basis

OCTOBER 6, 2023

For podcast advertising, some of the most common KPIs include: Impressions : The number of times a podcast ad is played. Listen-through rate (LTR)/audio completion rate : The percentage of podcast ads that are listened to in their entirety. Frequency : The number of times people are exposed to an ad.

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Advertising Click Through Rate Audience CPM 85