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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

DECEMBER 1, 2023

Implementing Remarketing Code Here are a few key considerations: You should add the remarketing tag to every page of your website through Google Tag Manager or by hardcoding it into your site. Be transparent by declaring the use of cookies in a privacy policy or banner message.

Conversion 52
Conversion ROI Audience Cookies 52
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TikTok’s Ticking Clock: Ad Tech Experts Sound Off on the Looming Ban

Ad Monsters

APRIL 26, 2024

Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. The fact of the matter is that users are unfazed by this legislation. A week after the decision to move forward with the ban, TikTok saw a 20% surge in advertising expenditures. .”

Ad Tech 96
Ad Tech Audience Click Through Rate Entertainment 96
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