What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor
Lemonads
MAY 30, 2021
ROAS is the same as return-on-investment (ROI) because both of these help you determine how profitable your ads and overall campaigns actually are. While it’s simple, the conversion rate is one of the best metrics to determine the quality of your materials, but it’s even more powerful when you conduct split tests.
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