PPC Funnel: Tactics for Every Stage of the Journey
Single Grain
JANUARY 3, 2024
They might engage in actions like adding a product to a cart, visiting a pricing page, or reading product reviews. Ads at this stage are more direct, often with a clear call to action (CTA). Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase.
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