How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
To help set reasonable (and competitive) ad prices, we outline considerations to keep in mind when determining your pricing model and ad rates. Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Total cost (ad spend) divided by clicks. for every click you get for them.
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