Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
Programmatic advertising , on the other hand, is a method of buying and selling these display ads, among others like video, native, and audio ads. Goal: Drive Engagement Click-Through Rate (CTR) : The percentage of impressions that resulted in a click, indicating the ad’s effectiveness in encouraging users to take action.
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