Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

Cookies 97

Cookies Ad Tech Retail GDPR 97

VideoWeek

MAY 27, 2022

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. BBC Unveils Plans to Go Digital First. Video Drives European Ad Spend Growth. European digital advertising grew 30.5 European digital advertising grew 30.5

Ad Tech 59

Ad Tech Agency Media Audience 59

NewProgrammatic

FEBRUARY 24, 2022

As a consequence, the pursuit of accuracy in targeted advertising has gradually led to abandoning all regards for user privacy. But there came a shift in digital marketing when browsers started introducing more user-oriented privacy settings. In 2022, we are facing a cookieless future of advertising. The death of device ID.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Digiday

OCTOBER 10, 2022

The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. Publishers have ample opportunities to use data-driven personalization to create customized user experiences.

Machine Learning 67

Machine Learning Audience Ad Targeting Media 67

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. ” Next 15 Agrees £310 Million Acquisition of M&C Saatchi.

Impressions 52

Impressions Ad Tech Media Agency 52