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Building Resilient Brands: Getting Ramadan Rush Ready in 2022

InMobi

Ramadan, one of the most significant months for Southeast Asians, is a time for connecting with friends, family, and faith. While these setbacks may have changed the way Southeast Asian consumers live, the spirit of resilience and positivity is stronger than ever before.

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Event Diary | Building Resilient Brands Summit: Getting Ramadan Rush Ready with Mobile

InMobi

This change is evidently seen during Indonesia's most celebrated festival – Ramadan. While lockdowns and social distancing have previously posed setbacks to the Indonesian shopper, the spirit of resilience and positivity emerges stronger than ever before.