Single Grain

JUNE 1, 2025

Behavioral targeting and retargeting : Customizing ads based on past user interactions. Measure ROI rigorously to justify further investment. Brand lift. The post How to Use AI for Paid Ads to Boost Marketing ROI appeared first on Single Grain. Establish clear guardrails for AI systems. Click-through rate (CTR).

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech

JUNE 28, 2024

For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 130

Brand Lift Marketing Brand Awareness Audience 130

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 103

ROI Control Group Audience Cookies 103

AdvertiseMint

OCTOBER 19, 2023

Be sure to factor in things like: Campaign management time Ad creation (design, copywriting) Testing different options Having a clear sense of budget and an expected ROI helps inform where to invest and how to measure success. Drive brand lift and direct response with creative that inspires. The focus is increasing your ROI.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52