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New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Martech Series

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. “The

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TripleLift Accelerates Omnichannel Ambitions & Global Expansion in 2022

Martech Series

The past year’s roadmap made significant advances for publishers and advertisers, leading to 91% of publishers transacting on multiple formats and over 70% of publishers offering video inventory via TripleLift. The Native Leader. Digiday Technology Awards Best Native Advertising Platform finalist.

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Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

Display advertising works great as a brand supplement to search and social efforts. Native Advertising Native advertising aims to blend ads into the natural content and flow of websites. Examples are things like: Sponsored articles Recommended product lists Branded content Podcasts And more!

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HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists

Digiday

Today, 97% of its brand lift study participants are responding positively to content campaigns produced and launched by The Trust. Throughout the past year, the content projects have become more innovative to reach audiences in new ways with ad innovation, web stories and more interactive formats.