Brand Lift Manufacturing ROI 
Digiday
APRIL 11, 2023
While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Full-funnel measurement provides insights to optimize future campaigns Marketers and brands can’t manage what they can’t measure.
VideoWeek
AUGUST 30, 2024
The company has reportedly been pitching its smart TV OS to multiple hardware manufacturers, promising more generous revenue sharing deals than its competitors, as well as more flexibility for customising the user interface. For fashion brand Gap however, the reverse is true. percent average increase in brand lift, and a 3.1
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