Single Grain

JUNE 16, 2025

Brand lift studies: Measuring impact on brand awareness and consideration. Users exposed to consistent messaging across email, social media, and display advertising show higher conversion rates and lifetime value. Synthetic control groups: Creating statistical control groups for more accurate testing.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

VideoWeek

MAY 13, 2024

Anders Lithner, Co-Founder & CEO at Brand Metrics, argues that without providing those metrics to advertisers, CTV publishers could be leaving money on the table. “It’s a very common requirement from agencies and advertisers to get brand lift feedback on their investments,” notes Lithner.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

Basis

APRIL 25, 2024

To meet these challenges, advertisers are testing new technological solutions to help them adapt. But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest.

CPM 52

CPM Advertising Audience Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

Keep honing your social media advertising approach for killer results! Display Advertising Beyond search and social, you can capture eyeballs with display advertising across the web. Display ads include: Banner ads Video ads Rich media And more! Keep display ads crisp and engaging.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

VideoWeek

JULY 12, 2024

Advertisers will be able to target in-market audiences using the data, and run formats created by Currys on inventory handled by Titan OS. percent year-on-year, video and display advertising revenues both fell. percent year-on-year, while digital advertising revenues were down by 13.1 Online video revenues were down by 7.4

Ad Tech 52

Ad Tech Brand Lift Electronics Media 52