Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.

Marketing 95

Marketing Brand Lift CPM Viewability 95

illumin

DECEMBER 8, 2023

With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs. These can include creative consultation and data gathering via brand lift and foot traffic studies.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is where media effectiveness and consumer insights surveys can prove immensely useful.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52