Brand Lift, Conversion, Machine Learning and MarTech

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Brand Lift

Conversion

Machine Learning

MarTech

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns. The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”.

Brand Lift

Brand Lift Advertising Marketing Viewability

Marketing analytics: What it is and why marketers should care

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing

Marketing CPL Machine Learning CPC

AdTech Trends

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Marketing analytics: What it is and why marketers should care

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