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Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. Now is a great time for agencies to communicate the benefits HCP targeting offers their clients and to bolster the partnerships that enable it.

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Pharmaceuticals Healthcare Advertising Cookies 52
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2024 Trends for Healthcare and Pharmaceutical Marketers

Basis

DECEMBER 1, 2023

This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies. The post 2024 Trends for Healthcare and Pharmaceutical Marketers appeared first on Basis Technologies.

Pharmaceuticals 52
Pharmaceuticals Healthcare Marketing Brand Lift 52
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