InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. They all contribute to building brand awareness and establishing an active presence in the minds of consumers. billion , accounting for 11.9% billion and 12.5%

ROI 68

ROI Advertising Brand Awareness Cookies 68

Digiday

APRIL 4, 2023

million impressions across linear and digital and 8.5 The campaign exceeded its goals, delivering a 17% lift in brand awareness, an 8% lift in brand opinion, a 9% lift in brand consideration and a 75% favorable brand sentiment increase. The Super Bowl commercial received 101.4 million views on YouTube.

Media 66

Media Agency Machine Learning Audience 66

Digiday

APRIL 4, 2023

million impressions across linear and digital and 8.5 The campaign exceeded its goals, delivering a 17% lift in brand awareness, an 8% lift in brand opinion, a 9% lift in brand consideration and a 75% favorable brand sentiment increase. The Super Bowl commercial received 101.4 million views on YouTube.

Media 36

Media Agency Machine Learning Audience 36

Single Grain

MAY 1, 2023

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. They specifically needed to target the European market based on their demographics, analytics and the brand’s location in Germany. Fliegende-Pillen.de

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77