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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Why should brands invest in video advertising?

Ad Beat

Even the most exquisitely crafted videos can flop if they’re never found by the right audience, however, the presence of a video itself greatly affects the most prominent SEO ranking factor: content. So, investing in videos can help boost brand awareness and create a “buzz” about your products/ services.

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What Are Google Discovery Ads? (Everything You Need to Know)

Single Grain

Google Discovery Ads offer many benefits for advertisers looking to connect with their target audience in a seamless and engaging way. These are particularly good for food products and brands, like this example of Discovery ads for DoorDash : Or let’s say you have a brand ambassador program with several famous influencers as part of it.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore. Herein lies the opportunity.

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