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Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

Partnering with a complementary industry brand can be mutually beneficial, because when they both operate in the cannabis industry, they are each likely to suffer from the same problems regarding marketing restrictions. A partnership can be a great way to grow brand awareness by leveraging the existing audience of your partner.

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Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

Digiday

To improve brand awareness in the U.S., The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 69
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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. “Our Brand lift technology delivers exactly that. percent, with a particular focus on growing brand awareness.

Ad Tech 52
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The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation

VideoWeek

While the product, as the name suggests, is built for brand awareness, the idea seems to be to cut waste and ensure only relevant audiences are targeted, adding a performance edge to brand campaigns. The company said it will invest $60-65 billion to fuel its AI strategy in 2025.

Media 52