Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. Sydney Warden : Once third-party cookies go away, first-party data will need to be a higher priority for all marketing teams. to maintain their brand recognition.

Education 52

Education Advertising Marketing Cookies 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. Does Dynamic Creative Optimization Use Third-Party Cookies? DCO can be constantly fed with data To work, the tool needs data feeds powered with relevant data.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The retargeting and engagement potential of such a combination can transform campaigns.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Brid.tv

NOVEMBER 1, 2022

The platform takes pride in being “ future-proof ” in terms of audience identity management without third-party cookies. MediaMath delivers detailed audience targeting options with or without cookies through partnerships with IBM, Oracle, and other data partners. Platform Type Minimum Traffic DSP N/A.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52