InMobi

OCTOBER 11, 2019

This involves understanding what happens from beginning to end, finding out where consumers deal with roadblocks and determining the role that mobile is already playing (and can be playing in the future). Ultimately, what KPMG found is that mobile is central to all four steps in the cycle. So what does this mean for marketers?

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

Single Grain

JANUARY 16, 2023

Popular search terms have higher average keyword difficulty scores than keywords with low search volume. Around 70% of search queries contain four or more words. Long-tail keywords are more specific and are known to provide better conversions. Google has 94% of the mobile search engine market share.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Other brands that are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. 4) Conversational Marketing.

Marketing 145

Marketing SEO Conversion Audience 145