Brand Awareness Click Through Rate CPL Finance 
Lemonads
MAY 30, 2021
For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. CPC Cost-per-click (CPC) is relatively superficial because it only shows the cost of each click without much context. But, remember that the type of campaign also influences your KPIs.
Automatad Inc.
JANUARY 13, 2023
Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. play an important role in determining the CPM rate.
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