How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand).
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