InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Digiday

DECEMBER 7, 2022

For all the potential of full-funnel marketing, however, one key challenge persists — the difficulty of effectively measuring impact across the funnel, especially upper-funnel efforts like brand marketing. Quantifying outcomes related to awareness and perception has long been a concern of marketing teams.

Brand Lift 65

Brand Lift Brand Awareness Viewability Audience 65

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Blavity Inc has therefore needed to double the size of its pre-sales team, which includes sellers and media planners, to five full-time staffers.

Media 60

Media Advertising Cookies Impressions 60

Basis

MARCH 7, 2023

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes. Using a combination of these different venue types can allow you to get your brand or product messaging in front of the right consumer, at the right time. Let’s dive in. What Is Digital Out-of-Home Advertising?

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Basis

JANUARY 3, 2024

In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+ interest-based communities. As such, it can work well for building brand awareness with highly engaged target audiences.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65