Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! and Canada found on LinkedIn. In your inbox.

Brand Lift 71

Brand Lift Conversion Rate Retargeting Video Ads 71

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 99

Audience Conversion Rate Brand Lift Machine Learning 99

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. Many media platforms provide brand lift studies. A +48% boost in opportunity rate qualification.

Marketing 106

Marketing Brand Lift Conversion Rate Brand Awareness 106