What Is Unified Auction? How Is it Different from Header Bidding?
Automatad Inc.
NOVEMBER 9, 2023
This blog gives answers to all this. It typically runs multiple auctions on the client side to fill the ad space for once. Ad fraud : Given the least control and transparency over the process and how ads are visible on the website, unified auction brings the risk of ad frauds that might get low viewability rates.
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