YieldBird

APRIL 12, 2023

In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels.

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CPM CPA Ad Exchange Advertising 98

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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Ad Exchange Fill rate Ad Server Header Bidding 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. But it’s not like one-size-fits-all situations – your SSP lets you set the rules. This blog is the ultimate guide on supply-side platforms (SSPs).

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40