InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

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FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

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JUNE 17, 2022

PubGuru Header Bidding. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. Pubguru Header Bidding utilizes the biggest ID systems in-market. Zero Party Data. Distributed ID Systems. They are also known as Identity Solutions.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52