Adtelligent

JULY 19, 2022

Each advertising channel is unique in its way of placing the ad, the type of goals it helps to achieve, the ad formats it supports, and the question of the pricing metrics it employs. Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product.

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Digiday

FEBRUARY 26, 2023

There will be some conflict in some holding companies to use attention to leverage better CPMs with platforms and publishers,” said Max Kalehoff, vp of marketing and growth at RealEyes, an attention metrics provider. As that becomes a bigger part of the planning process, Leong believes standardization is key. “In

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Clearcode

APRIL 26, 2022

Watch the video below to learn about AdTech and programmatic advertising. The video covers the follow topics: A run down on the key terms. A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e. AdTech and MarTech Predictions and Trends in 2022.

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