Ad Monsters

MARCH 31, 2023

Online privacy regulations continue to evolve, and as third-party cookies depreciate, first-party data is taking over as the gold standard of consumer data. To go beyond third-party cookies and understand your audience so that you can provide the best value data output, it all boils down to trust. “The

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Cookies GDPR Retargeting Banner 76

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). Remain top of mind as people opt out of your cookie pools. We are moving beyond tactics like retargeting and programmatic banner ads and back to the romancing of products.”.

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Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

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Single Grain

AUGUST 3, 2023

For example, some display ads worsen the user experience and result in “ banner blindness.” Look at this banner ad from Target’s Good & Gather brand as an example. In response, countries globally have created privacy laws, such as Europe’s GDPR. What are some examples of display contextual ads done well?

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Single Grain

JULY 18, 2023

Personalized Retargeting Imagine you’re exploring an e-commerce website, checking out a particular category of products, like running shoes. These technologies can analyze vast amounts of cookie data, enabling more accurate audience targeting, ad placement optimization and predictive modeling for campaign performance.

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Adtelligent

OCTOBER 6, 2021

DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process. Programmatic monetization strategies. Display Ads.

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Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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