Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 76

Cookies Pop-Up Electronics GDPR 76

Martech

NOVEMBER 29, 2023

Common features in a CMP At the core of any CMP is the ability to effectively collect and manage consent, which includes the comprehensive management of opt-ins and cookie consents. A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience.

GDPR 122

GDPR Banner Cookies Pop-Up 122

Single Grain

AUGUST 8, 2019

First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. By adding pixels (a short snippet of code) to your website, you will be able to track the user's actions through cookies placed in their browser (i.e. And guess what popped up on the side of my screen? Repeat buyers.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Lemonads

JUNE 3, 2021

When building an affiliate program, advertisers have to specifically define what makes up a conversion, how much money is paid for each one, and the length of the advertising cookie. During this period, advertisers can cancel an order if the conversions produced are not up to scratch.

Affiliates 52

Affiliates Marketing Advertising Pop-Up 52