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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Can offer animated and interactive rich media content. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Pros of Interstitial Ads. Larger space.

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Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

Social Media Advertising With billions of active users, social platforms like Facebook, Instagram, TikTok, and LinkedIn are online hot spots. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales! There you have it!

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Besides, native ads are less frequently blocked by ad blockers.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.

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A Publishers Guide to Mobile Ad Formats and Sizes

Brid.tv

Standard Banner Ads. Standard Banner Ad. Standard banner ads usually show up at the very top or bottom of the screen (although this doesn’t have to be the case). The main drawback of these ads is that they are susceptible to the so-called “banner blindness” , i.e., the tendency among users to simply ignore these ads.