MNTN

JANUARY 13, 2023

Although the benefits of performance marketing are easy to see, that doesn’t mean that you should go into a performance marketing campaign without a clear approach. The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Create Performance Targets.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. Based on the relevance to the buyer’s target audience, the DSP determines the value of the particular user who will see the ad.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52