The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation
VideoWeek
JANUARY 31, 2025
Amazon Launches New Tool for AI-Based TV Audience Building Amazon last night announced Brand+, a new tool within the Amazon DSP which uses AI to build and optimise audiences across TV and video campaigns. The offer is a revision of Perplexitys bid submitted to TikTok owner ByteDance before the proposed ban was due to come into effect.
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