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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. I suggest using different networks since they offer different fill rates and demand sources.

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How to Increase the Ad Fill Rate – A Guide for Publishers

Brid.tv

The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isnt living up to your expectations, you may want to rethink your strategy. In this guide, Ill walk you through some practical steps you can take to boost your fill rate (and your revenue!).

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Beyond The Walled Gardens: Why It’s Time For The Open Web

Ad Monsters

Build an audience, and the advertising dollars will flow. ATT effectively limited third-party tracking on iOS devices, making it harder and more costly to find target audiences. Marketers can reach audiences across a massive range of digital environments because there are so many different inventory sources.

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How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line? in Bulgaria.

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Why Broadcasters Must Open the Programmatic Pipes for New-to-TV Advertisers

VideoWeek

As CEO of a global independent technology platform that services both buy- and sell-side partners, I see first-hand how the tectonic shifts in audience behaviour and advertiser expectations are redrawing the boundaries of our business. The global media industry stands at a pivotal inflection point. The result?

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Q&A with Meta Audience Network: Charting the Course from Waterfall to Bidding

Digital Turbine

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. Higher fill rates: 53%. What did Audience Network do to make the publishers’ transition as smooth as possible?

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Privacy Sandbox: What’s Wrong With Video?

Ad Monsters

In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience.

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