Ad Monsters

AUGUST 12, 2025

The rise of AI-generated video has sparked new ambitions among media publishers and retail marketers, promising to supercharge content creation, reach new audiences and deliver video at the pace required by today’s digital economy. For brands, the message is clear: Without video, you’re invisible. Video CPMs outpace display by 5x-10x.

Ad Ops

OpenX

FEBRUARY 28, 2025

In this environment, advertisers need both performance-driven precision and the agility to pivot as audience behaviors shift. By enabling precise audience targeting, brands can better capture attention at the right moment, maximize impact, and measure and optimize in real time. Thats where biddable CTV comes in.

Fill rate

Monetize More

MAY 20, 2025

This translates directly to higher CPMs and improved fill rates across programmatic channels. The Revenue Impact Publishers implementing generative AI for ad optimization have seen CTR improvements ranging from 27-43% in recent industry benchmarks.

Header Bidding

VideoWeek

MARCH 25, 2025

That’s where we’re up against companies like Meta and Google, where you can build profiles and target specific audiences, which is harder in CTV. On the performance front, it comes back to those potential issues for CTV in terms of targeting and attribution. So we need to take some of those barriers away.

Fill rate

Monetize More

MAY 7, 2025

Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month.

Header Bidding

VideoWeek

NOVEMBER 28, 2024

When it comes to the monetisation of our video content, it’s very in-demand, and the fill rate is amazing, especially on in-stream. What do you think is your publication’s strongest USP in the eyes of your audience? I hope that we’re seen as digital first, which would be a USP for our audience.

Fill rate

Monetize More

MAY 9, 2025

Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs. Similarly, Media.net and AdSense can sometimes present fill rate challenges if your inventory isn’t exposed to a wide enough range of demand.

Header Bidding

Brid.tv

MARCH 19, 2025

Most importantly, your audience size and audience interest will play a crucial role in determining the most effective monetization approach. But first, to successfully monetize your OTT app, youll need: A clear content strategy Align your content, whether exclusive, premium, or ad-supported, with your audience demand.

Audience

Ad Monsters

JULY 24, 2025

AdButler’s Robert Janes lays out the case for owning your audience, launching your own media network, and finally reclaiming control from middlemen who’ve had their hand in your pocket for too long. So here’s the million-dollar question: why are you still renting your audience from someone else? You own the audience.

Retail

VideoWeek

MARCH 21, 2025

Together, we are setting a new standard for how brands engage with their audiences, driving both creativity and measurable business outcomes.” Wurl found that October was the only month to see a YoY increase in ad fill rates, due to heavy political advertising in the US. million viewers, beating last years 123.7

Demand Side Platform

Brid.tv

OCTOBER 8, 2024

The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isnt living up to your expectations, you may want to rethink your strategy. In this guide, Ill walk you through some practical steps you can take to boost your fill rate (and your revenue!).

Fill rate

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line? in Bulgaria.

Fill rate

Digital Turbine

SEPTEMBER 12, 2022

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. Higher fill rates: 53%. What did Audience Network do to make the publishers’ transition as smooth as possible?

Audience

Ad Monsters

MARCH 13, 2024

In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience.

Fill rate

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. This can be a great way to reach a specific audience and increase brand awareness. This can lead to higher fill rates and more revenue for publishers.

Fill rate

Digital Turbine

DECEMBER 14, 2022

China, Japan, and South Korea are the three largest markets in the APAC region, each with unique audiences to consider and potential barriers to entry. Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences. What can app developers do to source the right ads for APAC audiences?

Fill rate

Martech Series

JANUARY 9, 2023

Phi advertising will leverage Lemma’s supply-side platform to make their highly trafficked roadside inventory available to global demand partners to expand their audience reach across premium locations in the UAE. ” Said Sabarish Pillai, Global Programmatic VP, Lemma.

Advertising

Digital Turbine

AUGUST 31, 2022

We tapped into Meta Audience Network’s report examining mobile game developer’s attitudes towards IAA and IAP monetization models where we found that 93% of developers surveyed use in-game ads as part of their games’ monetization mix – right on! IAP + IAA strategies in tandem are not a new idea.

Fill rate

PubMatic

OCTOBER 15, 2024

What’s even more exciting is that this partnership enhances monetization opportunities for developers and ensures that advertisers reach targeted audiences through premium inventory with unmatched transparency and efficiency. This shift to performance-driven brand advertisers diversifies essential revenue streams for mobile app developers.

Fill rate

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network

Martech

MAY 30, 2024

It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc., This saves publishers from selling their ad inventory at lower prices and ensures better fill rates.

MarTech

Monetize More

JUNE 15, 2023

The result will be lower fill rates and many impressions wasted. AdX allows publishers to monetize their website or app inventory by connecting them with a vast network of advertisers who are looking to display targeted ads to their audience. What is the solution, then? It’s a lot simpler than you think.

Header Bidding

InMobi

MARCH 19, 2025

For marketers – particularly brand advertisers – these channels offer more precision in targeting, making it easier for them to reach the right audience efficiently. It allows marketers to refine their strategies and zero in on specific audience profiles—beyond just context.

Audience

Martech Series

NOVEMBER 21, 2022

That interoperability enables Yahoo ConnectID to match partner ID-data for seamless audience activation and measurement within Yahoo’s demand-side platform, Yahoo DSP, and fuels monetization benefits for users of Yahoo’s supply-side platform, Yahoo SSP. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Demand Side Platform

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding

Brid.tv

APRIL 3, 2023

Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. If your ad fill rate is low, your price floor is likely too high. However, they can have a major impact on your ad yield. Poorly set price floors can cut your revenue in half , if not more. However, the work doesn’t end here.

Header Bidding

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding

Brid.tv

NOVEMBER 8, 2022

Better Audience Targeting — Programmatic advertising uses precise, real-time data to target the right audience for each ad. Higher Ad Fill Rates — Letting a software solution deal with the process of ad trading, rather than doing it manually, also results in higher ad fill rates for publishers.

Advertising

Martech Series

AUGUST 24, 2022

The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters. Founded in 2004, Liberated Syndication Inc.

Advertising

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates.

Header Bidding

Ad Monsters

OCTOBER 1, 2022

Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. Errors or missing ads.txt lines could lead to consistently low buyer bid rates.

Fill rate

Ad Monsters

JULY 30, 2024

The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates. They’re now hot commodities, filling up quickly and boosting your bottom line. Revenue Boost: Those previously unsold ad slots?

Header Bidding

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. This bonus activity, if you will, jolts advertising budgets into overdrive as advertisers try to get their product or service in front of the right audience at the right time.

Fill rate

Monetize More

FEBRUARY 24, 2023

Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Use responsive ads: Responsive ads adapt to different screen sizes and devices, making them more likely to be seen by your audience.

CPM

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. How to Set up Header Bidding? Setting up header bidding can be complex, but it’s worth the effort.

Header Bidding

Monetize More

DECEMBER 21, 2022

If you have last year’s audience data from Google Analytics available, for example, you can check the following: where did most of the audience come from, which pages did they visit, which search queries did they use, and how long did they remain on your site. 1 – Look at last year’s data. 7 – Create context for your ads.

Header Bidding

Monetize More

FEBRUARY 21, 2023

Media buyers can use DSPs to target specific audiences, optimize campaigns, and track performance across both platforms. Higher Fill Rates AdX typically has higher fill rates than AdSense, meaning that more of the available ad inventory is filled with high-quality ads, leading to higher revenue.

Ad Exchange