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A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. I suggest using different networks since they offer different fillrates and demand sources.
The ad fillrate is one of those key metrics in video advertising that can make or break your revenue stats. If your fillrate isnt living up to your expectations, you may want to rethink your strategy. In this guide, Ill walk you through some practical steps you can take to boost your fillrate (and your revenue!).
Build an audience, and the advertising dollars will flow. ATT effectively limited third-party tracking on iOS devices, making it harder and more costly to find target audiences. Marketers can reach audiences across a massive range of digital environments because there are so many different inventory sources.
Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fillrates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line? in Bulgaria.
As CEO of a global independent technology platform that services both buy- and sell-side partners, I see first-hand how the tectonic shifts in audience behaviour and advertiser expectations are redrawing the boundaries of our business. The global media industry stands at a pivotal inflection point. The result?
In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. Higher fillrates: 53%. What did Audience Network do to make the publishers’ transition as smooth as possible?
In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience.
In this environment, advertisers need both performance-driven precision and the agility to pivot as audience behaviors shift. By enabling precise audience targeting, brands can better capture attention at the right moment, maximize impact, and measure and optimize in real time. Thats where biddable CTV comes in.
As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. This can be a great way to reach a specific audience and increase brand awareness. This can lead to higher fillrates and more revenue for publishers.
China, Japan, and South Korea are the three largest markets in the APAC region, each with unique audiences to consider and potential barriers to entry. Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences. What can app developers do to source the right ads for APAC audiences?
Phi advertising will leverage Lemma’s supply-side platform to make their highly trafficked roadside inventory available to global demand partners to expand their audience reach across premium locations in the UAE. ” Said Sabarish Pillai, Global Programmatic VP, Lemma.
We tapped into Meta Audience Network’s report examining mobile game developer’s attitudes towards IAA and IAP monetization models where we found that 93% of developers surveyed use in-game ads as part of their games’ monetization mix – right on! IAP + IAA strategies in tandem are not a new idea.
What’s even more exciting is that this partnership enhances monetization opportunities for developers and ensures that advertisers reach targeted audiences through premium inventory with unmatched transparency and efficiency. This shift to performance-driven brand advertisers diversifies essential revenue streams for mobile app developers.
We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fillrates with access to numerous DSPs and integrated ad networks.
This translates directly to higher CPMs and improved fillrates across programmatic channels. The Revenue Impact Publishers implementing generative AI for ad optimization have seen CTR improvements ranging from 27-43% in recent industry benchmarks.
The result will be lower fillrates and many impressions wasted. AdX allows publishers to monetize their website or app inventory by connecting them with a vast network of advertisers who are looking to display targeted ads to their audience. What is the solution, then? It’s a lot simpler than you think.
For marketers – particularly brand advertisers – these channels offer more precision in targeting, making it easier for them to reach the right audience efficiently. It allows marketers to refine their strategies and zero in on specific audience profiles—beyond just context.
That interoperability enables Yahoo ConnectID to match partner ID-data for seamless audience activation and measurement within Yahoo’s demand-side platform, Yahoo DSP, and fuels monetization benefits for users of Yahoo’s supply-side platform, Yahoo SSP. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.
Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win RatesFillRates Best Header Bidding Analytics Tools for Publishers 1. FillRates. Assertive Yield 3.
It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc., This saves publishers from selling their ad inventory at lower prices and ensures better fillrates.
Too high a floor will cause many SSPs to return no bids, which will make your ad fillrates drop. If your ad fillrate is low, your price floor is likely too high. However, they can have a major impact on your ad yield. Poorly set price floors can cut your revenue in half , if not more. However, the work doesn’t end here.
When it comes to the monetisation of our video content, it’s very in-demand, and the fillrate is amazing, especially on in-stream. What do you think is your publication’s strongest USP in the eyes of your audience? I hope that we’re seen as digital first, which would be a USP for our audience.
While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fillrates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.
Most importantly, your audience size and audience interest will play a crucial role in determining the most effective monetization approach. But first, to successfully monetize your OTT app, youll need: A clear content strategy Align your content, whether exclusive, premium, or ad-supported, with your audience demand.
The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters. Founded in 2004, Liberated Syndication Inc.
Better Audience Targeting — Programmatic advertising uses precise, real-time data to target the right audience for each ad. Higher Ad FillRates — Letting a software solution deal with the process of ad trading, rather than doing it manually, also results in higher ad fillrates for publishers.
The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fillrates. They’re now hot commodities, filling up quickly and boosting your bottom line. Revenue Boost: Those previously unsold ad slots?
The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fillrates.
Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. Errors or missing ads.txt lines could lead to consistently low buyer bid rates.
Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs. Similarly, Media.net and AdSense can sometimes present fillrate challenges if your inventory isn’t exposed to a wide enough range of demand.
Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Use responsive ads: Responsive ads adapt to different screen sizes and devices, making them more likely to be seen by your audience.
We do this by analyzing eCPM , which takes into account fillrate , and CPM, by calendar day. This bonus activity, if you will, jolts advertising budgets into overdrive as advertisers try to get their product or service in front of the right audience at the right time.
This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. How to Set up Header Bidding? Setting up header bidding can be complex, but it’s worth the effort.
If you have last year’s audience data from Google Analytics available, for example, you can check the following: where did most of the audience come from, which pages did they visit, which search queries did they use, and how long did they remain on your site. 1 – Look at last year’s data. 7 – Create context for your ads.
Media buyers can use DSPs to target specific audiences, optimize campaigns, and track performance across both platforms. Higher FillRates AdX typically has higher fillrates than AdSense, meaning that more of the available ad inventory is filled with high-quality ads, leading to higher revenue.
They give publishers all the necessary insights into ad performance and audience behavior. For instance, features such as: Call Ad Again – By analyzing fillrates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature. That’s why ad analytics are indispensable.
Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. 100% fillrate guarantee for publishers’ mobile inventory.
Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. Table of Contents. hide ] What Is a Display Ad Network? Google ADX 2.
That’s where we’re up against companies like Meta and Google, where you can build profiles and target specific audiences, which is harder in CTV. On the performance front, it comes back to those potential issues for CTV in terms of targeting and attribution. So we need to take some of those barriers away.
Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.
Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.
By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.
So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Your audience can choose to mute or skip them. They offer flexibility, and you can set them to auto-play or allow your audience to initiate them manually, along with the option to mute or skip these ads.
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