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How to protect your brand from AI dupes

Martech

From luxury goods to pharmaceuticals, no industry is immune. Launch campaigns to help your audience spot the real deal. Dig deeper: 2024 predictions for ecommerce and retail The road ahead As AI continues to evolve, so will the challenges and opportunities in brand protection.

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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. M&W forecasts a 6.1

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The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation

VideoWeek

Amazon Launches New Tool for AI-Based TV Audience Building Amazon last night announced Brand+, a new tool within the Amazon DSP which uses AI to build and optimise audiences across TV and video campaigns. Read more on VideoWeek. The unit will be headed up by Sebastian Dankwart, who has been named Director Sales Healthcare.

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