Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JANUARY 23, 2023

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. Like display ads, video ads are an excellent way to retarget the audience and you can run them on all social media platforms, not just YouTube. Some allow you to skip the ad entirely or after 5-15 seconds.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. KlientBoost ) Compared to SEO, PPC generates twice as many visitors. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

MAY 10, 2022

Google is well known for constantly changing its search algorithm (ask any of our SEO experts and they will gladly share their blues with you ??). This will reduce the time it will take them to get to know your target audience and write compelling ads. 6 Ways Google Ads Can Boost Your SEO Results. 3) Savage Global Marketing.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

MAY 5, 2023

The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

APRIL 24, 2023

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. This resulted from switching ThinSlim Foods to a target CPA conversion mode, where they had more control over increasing or decreasing bids. Their goal was to not only enhance brand awareness, but listen to their audience.

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

APRIL 27, 2023

Ensure that your ads are relevant for your target audience and named in a way that makes sense. By checking ad relevance, e-commerce businesses can ensure that their ads serve the intended target audience and provide them with valuable information. What is the best way to reduce e commerce CPA? It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. How do they refine the target audience? The Benefits of PPC Advertising. Compelling Ad Copy Preparation.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Run regular SEO audits to ensure no technical issues are decreasing your performance on SERPs. SEO Campaign ROI Since SEO consists of multiple tactics, marketers should calculate ROI for all strategies. Here’s a snapshot of each.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

AUGUST 24, 2022

They have an in-house team of creative and skilled digital ad experts who work together to create effective advertisements that are engaging, compelling and reach the right audience at the right time. The prominent ones are: 1) Search Engine Optimization (SEO). Technical SEO. SEO copywriting. Link building.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Karola Karlson

JULY 19, 2021

As a fan of beautiful illustratorial work, I consider such ads to have a positive effect on the long-term brand perception, even if they may not perform as well CPA-wise as more plain and straightforward creatives. #5 If you’re advertising to millennials and even younger audiences, check out what Snickers is doing with their ads.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52