Audience Conversion Rate First-Party Cookies MarTech 
Martech
MARCH 7, 2024
We see great click-through rates and conversion rates from Bing. With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.”
Martech
JUNE 1, 2022
The challenge is going to be how to continue building your audience online without them. Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. Another option is to shift toward first-party data.
Martech
DECEMBER 14, 2022
The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.
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