VideoWeek

MARCH 5, 2024

We’ve been working with News Corp Australia across lots of their brands, from Moët & Chandon through to travel and electronic goods. Our team predominately doesn’t come from media or advertising, we come from ecommerce. So we bring many years of UX theory and design and conversion rate optimisation.

eCommerce 59

eCommerce Rich Media Conversion Rate Electronics 59

Lemonads

APRIL 9, 2021

Innovative devices and lightning-fast internet connections give publishers the ability to connect with their audiences in a variety of different ways. With the above in mind, developing a winning formula takes time and an in-depth understanding of your target audiences and the platform they are using.

Affiliates 52

Affiliates Rich Media Audience Conversion 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Single Grain

AUGUST 10, 2023

If the focus is on driving high-value conversions, such as premium products or high-ticket services, this bidding strategy can help optimize bidding to prioritize and maximize the value of these conversions. Cons: Prioritizing click volume may lead to lower conversion rates.

CPC 52

CPC CPM Viewability Impressions 52