Audience Control Group Retargeting 
Single Grain
JUNE 16, 2025
This is a complete reimagining of how we connect with audiences. Cookieless retargeting strategies come with both challenges and opportunities. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work. Advertisers can stay compliant by collecting first-party data.
Single Grain
APRIL 27, 2025
Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. This metric can help advertisers look into their campaign efficiency, if theyre reaching the right audience, and if their ads are boosting conversions. The global digital advertising market is growing at 14.7%
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Single Grain
JULY 6, 2025
lift in online research intent among targeted business audiences. Programmatic DOOH advertising is more data-driven, allowing advertisers to capture custom audiences. Demand-side platforms (DSPs) that enable advertisers to bid on inventory using sophisticated audience parameters. Demo request lift among targeted accounts.
Martech
APRIL 17, 2025
Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Take PMax, which by default includes branded queries and retargeting audiences. But what if this approach has the exact opposite effect? Consider the following: Branded search. Performance Max campaigns in Google.
Martech
JANUARY 3, 2023
CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.).
illumin
MAY 9, 2024
Better audience targeting Brand awareness measurement can also help to better target your audience and even identify new ones. It brings personalization to your marketing campaigns because it tells you what resonates with your customers and you can then take advantage of that information to increase audience engagement.
Single Grain
JUNE 13, 2023
Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Households showed a 10% increase in purchasing Silk products compared to the control group. Smart Insights ) Programmatic ads are helpful in reaching the target audience faster. billion USD.
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