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How strong brands build stronger B2B pipelines

Martech

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait.

Education 114
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Real persuasion doesn’t require manipulation

Martech

Dig deeper: How persuasive email design can influence the ecommerce customer journey Ethical persuasion is a service. What ethical persuasion looks like Persuasion respects your audience and builds trust. In a world full of clickbait, be the brand your customers can trust. It’s all above board. Write with clarity.

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How cognitive biases shape email engagement

Martech

Here are three ways you can check yourself to be sure you’re operating above board with your subscribers and customers: Align the biases you choose with genuine audience needs. Rather, these devices can break through the noise in their inboxes, clarify your offers and value and make the decision to click through even easier.

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Why You Should Utilize Email With Ecomm Customers

Adtaxi

Here’s what email marketing looks like in the current ecommerce landscape, the potential obstacles advertisers still need to solve, and why successful email campaigns are worth investing in both now and in the future. Want to Run Successful Email Campaigns? Learn more.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. How to Create a Native Advertising Campaign for Ecommerce. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

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The WIR: Snap Sees Slowing Ad Demand, BT’s Sports Project with WarnerBros Discovery gets the Green Light, and IPA Bellwether shows Stagnant Ad Budgets

VideoWeek

Médiamétrie Plans to Start Measuring Streaming Audiences in 2024. TV measurement company Médiamétrie expressed plans to start measuring audiences on Netflix and other streaming services that currently measure their viewership themselves. “It’s Today, some media create their own ecosystem of audience indicators.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

It will also focus more on distributing content and reaching audiences through its social channels. The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites.

Ad Tech 52