Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait.

Education

Martech

FEBRUARY 11, 2025

Here are three ways you can check yourself to be sure you’re operating above board with your subscribers and customers: Align the biases you choose with genuine audience needs. Rather, these devices can break through the noise in their inboxes, clarify your offers and value and make the decision to click through even easier.

A/B Testing

Martech

JUNE 3, 2025

Dig deeper: How persuasive email design can influence the ecommerce customer journey Ethical persuasion is a service. What ethical persuasion looks like Persuasion respects your audience and builds trust. In a world full of clickbait, be the brand your customers can trust. It’s all above board. Write with clarity.

Clickbait

Adtaxi

JUNE 1, 2022

Here’s what email marketing looks like in the current ecommerce landscape, the potential obstacles advertisers still need to solve, and why successful email campaigns are worth investing in both now and in the future. Want to Run Successful Email Campaigns? Learn more.

Clickbait

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. How to Create a Native Advertising Campaign for Ecommerce. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Native Advertising

VideoWeek

JULY 22, 2022

Médiamétrie Plans to Start Measuring Streaming Audiences in 2024. TV measurement company Médiamétrie expressed plans to start measuring audiences on Netflix and other streaming services that currently measure their viewership themselves. “It’s Today, some media create their own ecosystem of audience indicators.

Clickbait

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites.

Ad Tech