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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Other brands that are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. The campaign generated a 65% click-through rate and a 33.6%

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