Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Ad Monsters

NOVEMBER 16, 2022

Third-party cookies came from the buy side’s desire to learn more about people’s online behaviors beyond their own websites, and publishers were left out of this process. The third-party cookie helps buyers serve people personalized ads. “It doesn’t just have to be Seller Defined Audiences.

Cookies 74

Cookies Viewability Click Through Rate Food 74

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126