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Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

Digiday

Appleā€™s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers.

Media 64
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Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! Understanding Your Target Audience Let’s talk about your ideal target audience.