VideoWeek

APRIL 2, 2025

Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations.

Agency 52

Agency Retail Direct Data Media 52

PubMatic

MAY 27, 2025

Now, were taking it further with deeper data, broader activation, and smarter tools for all sides of the ecosystem. Curated Data, Ready for Action Agencies, brands, and curators can now tap directly into IRIS-enabled data to build video-level CTV curated deals – going beyond surface-level signals.

Audience 59

Audience Direct Data Impressions Advertising 59

OpenX

JANUARY 14, 2025

Combined with our robust identity graph and expanded access to direct supply now encompassing over 80 direct data partners we are redefining what curation means and, as a result, what we can deliver to buyers. Whats exciting this year is how were evolving our curation platform, said Sattel.

Conversion 52

Conversion Electronics Direct Data Agency 52

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. Partner ecosystem of data integrators and digital agencies includes Accenture Digital, Deloitte Digital, DigitasLBi, Informatica, Mulesoft, Talend, and Software AG. Prioritized lead and account engagement scores.

ROI 127

ROI Machine Learning Conversion Rate Healthcare 127

Media Math

MAY 23, 2022

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. Seamless data integrations.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Digiday

JANUARY 10, 2023

Roku is also likely able to collect more data about what people watch on a smart TV owned by the company — such as programming piped in through a traditional TV set-top box — vs. what it has access to via its CTV devices, and that expanded data set could help the company when selling ads on its platform. . based agency executive.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

MNTN

MARCH 19, 2024

This marketplace is available to everyone from a small business to an agency, and offers inventory for display, mobile, Connected TV, and more. Rather than letting anyone bid on their ad space, publishers use a private marketplace to offer that inventory to a select handful of their preferred clients or agencies.

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97